Lucky Jewel SS24

New York, NY - On Thursday, September 7th, 2023, Lucky Jewel showcased its Spring/Summer 2024 Ready-To-Wear Collection titled New Outfit at the St. Marks Church in-the-Bowery consisting of 26 looks.

For Lucky Jewel’s sophomore collection, Olive Woodward, Shay Gallagher, and  Lola Dement Myers continue their exploration of discipline through production.  Acknowledging the nuance of what it means to “get dressed,” a focus on the beauty of the dedication remains at the forefront of Lucky Jewel’s design and process.  Establishing brand pillars by tapping into latent consistencies, the trio continues to cultivate a singular definition of sentimentality as a means of measuring power and potency in relation to value and vibe. A visual tension is present in the work as the three pose the question – what does it mean to pair your gym shorts with a well-tailored designer piece and universally coveted boots? The answer is a reflection of themselves. 

As Woodward, Gallagher, and Myers themselves evolve (see synonyms for: mature) they hedge upon the subtleties of presentation. There is a sense of refinement to the collection’s offering as the use of unconventional materials like foam, mesh, tyvek, and vinyl, transcend DIY-adjacencies and unlock the emotions we liken to certain textures, evoking nostalgia in new contexts. Momentum becomes meta through processes like the scanning of foam dresses into digital prints that are then transferred onto silk. Garments are fully-finished and intentionally tailored in silhouettes that still reflect the ha-ha joie de vivre of being potentially too provocative in “professional” settings. Woodward, Gallagher and Myers emphasize that SS24 is simply about the honest desire and drive to make, encapsulating a sense of lost purity while allowing the multiplicities of the self, versions old and new,  to dance with one another. What we are left with are exploratory arrangements that tell earnest stories of personal discovery rather than make premeditated or didactic statements. We are doing this because it feels good. 

FEATURED PRESS

• office Magazine - "Feel Good" is a Dress Code: Lucky Jewel SS24

• Interview Magazine - The “Lousy Secretary” Gets a Promotion at Lucky Jewel SS24

WHEN:     ​ September 7, 2023 at 8:30 PM EST  

WHERE: St. Mark's Church in-the-Bowery, 131 E 10th St, New York, NY 10003

SHOW CREDITS:

LUCKY JEWEL

Shay Gallagher

Olive Woodward

Lola Dement Myers

PUBLIC RELATIONS 

Lindsey Okubo

PRODUCTION

Hillary Lui

STYLIST

Marissa Baklayan

CASTING

Ti & Maya

HAIR 

Matthew Sosnowski

MAKEUP 

Grey Hoffman and Shaena Baddour 

SHOES

Jeffrey Cambell 

MUSIC

The Dare  

FLORAL

Taylor Augustine  

ASSISTANT DESIGNER 

Stephanie Blackburn

INTERNS

River Hyde, Ella Ott

SPECIAL THANKS

Amanda Uprichard